Walt’s insistence on his movies having a positive outlook helped shape the brand’s specific “Disneyesque” style. All Disney movies inevitably end on a high note, the veritable “Happily Ever After” moments. Even today people will always leave a Disney movie with a smile on their face and a positive outlook in their minds. This is not a coincidence. Walt instilled in his brand that light-hearted and uplifting spirit that has carried his company through nearly one hundred years. Had it not been for Walt’s guidance over the forty years he ran the Disney company, we could see a very different movie studio today.
If you want negativity, it’s not hard to find. Turn on the evening news, read comments online, or watch parents at a little league game and you’re sure to find more than your fill. I, for one, am very happy that the Disney Company continues to make movies with eternal optimism, just like Walt would have wanted. I say Disney-fy away! What are your favorite stories of Walt’s optimism?